For MICE professionals, the new Saudi Arabia is the ultimate destination, where an unwavering passion for excellence in MICE redefines global standards!

Saudi MICE Events


Elevate your next MICE by hosting it in The Kingdom, offering your clients an unforgettable and new destination that will leave a lasting impression. Your guests will experience the warmth of genuine Arabian hospitality.


Saudi Arabia presents outstanding opportunities for exceptional MICE events, from meetings and conferences to executive gatherings and incentive programs. Stunning hotels, captivating venues, and breathtaking attractions create the perfect backdrop for unforgettable experiences. SME, Saudi MICE Events, is here to support your projects every step of the way, providing expertise in venue selection, high-quality suppliers for technology, catering, transportation, and more. SME is your ideal partner for creating extraordinary events in the Kingdom.

Some recommended MICE destinations in Saudi Arabia

Qiddiya / Riyadh

Immerse your team in three days of excitement, bonding, and culinary indulgence at Saudi Arabia's newest entertainment city, located southwest of Riyadh. This vibrant destination offers a perfect blend of adrenaline-fueled activities, innovative team-building experiences, and world-class dining, set against a backdrop of modern attractions and breathtaking landscapes.

Sindalah / NEOM

Experience an entire region dedicated to the future of modern urbanism, where sustainability, cutting-edge innovation, next-level lifestyle, and awe-inspiring nature converge. With world-class sports facilities, dynamic cultural attractions, and state-of-the-art venues, it’s the ultimate destination for an unforgettable MICE event. A 4-day program offers the perfect balance of productivity, inspiration, and exploration.

AlUla

Discover one of the Kingdom’s most breathtaking destinations, where heritage, history, luxury accommodation, and unique outdoor experiences come together seamlessly. Perfect for meaningful meetings and team-building activities, we recommend a 4-day, 3-night stay to fully immerse yourself in its wonders.

Experience a destination you have never imagined.